Holiday Online Shopping Statistics

Holiday season e-commerce in the United States - Statistics & Facts | Statista
Holiday Shopping 2019 - Insider Intelligence Trends, Forecasts & Statistics
Holiday online shopping statistics graphs
Holiday online shopping statistics 2021
Holiday Spending Statistics and Trends 2020 [Infographic]

Online businesses must target granular segments and reach out to their customers with a level of personalization. With the available data, marketers can train AI algorithms and identify significant variables to their advantage. For instance, if a teenager is searching for a present for his/her older relative, dynamic segmentation can place them in the segment that is most suitable to their current online purchasing behavior. By using real-time data, businesses can present relevant offers and avoid using obsolete data for targeting. v) Online Shoppers Have a Stronger Purchasing Power People will buy many gifts online during the holiday season 2019. This is great news for foreign dropshippers. eMarketer says the purchasing power of American customers is at its peak since 2000. Lower unemployment and better wages will have a positive impact on holiday spending statistics this season. By creating festive visuals and incorporating them within your promotions throughout the holiday season will allow you to increase your conversions and enjoy better sales during the biggest online shopping extravaganza of the year.

Holiday season e-commerce in the United States - Statistics & Facts | Statista

Set up Black Friday promotions and campaigns in advance to get the best results during a time of high spend. Green Monday is the largest online sales day in December. As online shopping grows, new methods to increase revenue will continue to appear. Green Monday is a new retail holiday that falls on the second Monday of December. Make a calendar of every retail holiday, big or small, and see how you can adjust your strategy to make retail holidays work for your campaigns. Holiday Surprising Pandemic-Driven Holiday Shopping Season Trends As the hope of resuming our pre-pandemic lives grows brighter, we're turning our attention to the ways in which our economy and the eCommerce landscape […] Read More… By: Matt Bowen | February 16, 2021 Read More The Logical Position 2019 Holiday Shopping Report While the 2019 holiday shopping season has come and gone, digital marketers are only just beginning to dig through the final numbers. This end-of-year post-mortem […] Brian Aldrich | February 25, 2020 Now's the Time to Analyze Your Google Ads Holiday Data: A 4-Step Guide The holidays may be a few months out, but now's the time to determine how well your Google Ads campaigns performed last year.

Holiday Shopping 2019 - Insider Intelligence Trends, Forecasts & Statistics

5 billion. It rose by 13. 1%, as per data from Adobe. Adobe also stated that smartphone sales accounted for 84% of 2019's ecommerce growth. Other groundbreaking stats related to ecommerce spending by Adobe in 2019 are as follows: Average daily online revenue went further than the $2. 3 billion across the holiday season, growing from $2. 1 billion in 2018, resulting in a 13% gain and outpacing overall retail growth of 4% Each day, during the peak season, sales exceeded $1 billion in online sales apart from Christmas Eve, and there were 29 days of $2 billion plus of sales, rising from 26 in 2018) For the first time in history, smartphone purchases accounted for more than $50 billion in seasonal sales The $100 billion sales mark was hit six days earlier in 2019, Dec. 9 vs. Dec. 15 from 2018. However, holiday spending in 2020 obviously has a different face than it did in 2019. In 2020, around 40% of Americans are expected to spend less money than they did the previous year. This is understandable due to the impact of the Coronavirus globally, which has wiped out millions of jobs and led to a serious downturn in the economy.

Holiday online shopping statistics graphs

How big will Black Friday and Cyber Monday be for online holiday shopping? Cyber Monday is once again expected to be the biggest online shopping day in history, with a total that could approach—or even surpass—$10 billion. Black Friday, Thanksgiving and "Cyber Tuesday" should also rank among the leading days for the season. Which retailers will be this holiday season's winners and losers? The largest online and big-box retailers appear well positioned for the 2019 holiday season. With fast shipping at a premium during the compressed holiday season, retailers like Amazon have an advantage for online deliveries, while those with advanced click-and-collect operations like Walmart, Target and Best Buy will also get a leg up on the competition. WHAT'S IN THIS REPORT? This report includes our forecast for total retail, ecommerce and mcommerce spending for the 2019 holiday season, and analysis of seven key factors that will shape the season.

Holiday online shopping statistics 2021

Holiday Spending Statistics and Trends 2020 [Infographic]

Again, the Web plays a huge role in shopping, from start to finish. With the Internet at our fingertips, the average journey to a purchase results in action across multiple devices. Optimize your campaigns and product pages for mobile to avoid missing out on a huge percentage of shoppers. Mobile plas converted at a rate of 1. 92% while site-wide mobile conversion rates reached 1. 62%. Mobile Search has been growing consistently for over 10 years, and shows no signs of slowing down. Segment your Shopping campaigns by device, look for patterns in performance, and make adjustments to strengthen your overall campaign performance. 25% of shoppers said they started holiday shopping before Halloween. The ease and accessibility of the Internet has blurred the line of when holiday shopping officially begins. Prepare for the eager beavers and get your Shopping campaigns ready to launch before the traditional holiday shopping season. Look back at your data after the holidays to analyze points of high traffic volume.